If you have to introduce a new establishment and there is a popular place nearby … Get it!

The challenge

El Salvador is a small Central American country with a unique natural environment and spectacular beaches, but as a tourist destination it is mainly known for being dangerous. The new administration has set out to clean up the country’s image and make it an attractive destination for tourism and safe for business. IM+C has been chosen as a strategic partner to help create and communicate this new country positioning.

The solution

Surfing is a sport on the rise worldwide, so much so that it will make its debut as an Olympic sport in the next Olympics in Japan. And El Salvador has some of the best beaches in the world for surfing, with right-handed waves that are especially valued by surfers. Our proposal is to use surfing as a springboard, and to unify all its beaches into a new destination for surfing lovers: Surf City El Salvador. This way we will attract thousands of surfers from all over the world, establish a sustainable and competitive tourism model, and attract investment proposals that will improve local commerce.

The results

You only need to click “El Salvador” in the search engines to discover that something is changing. There is less and less news about gangs and violence, and more about plans for growth, improvements in the country, and of course surfing. Surf City El Salvador is a journey that has just begun, and there is still much to do, but we are delighted to participate in a project whose ultimate goal is to improve the lives of Salvadorans in a sustainable way that respects their natural resources and the environment.

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If you have to introduce a new establishment and there is a popular place nearby … Get it!

The challenge

We launched the Desigual Flagship Store in the city of San Francisco with a ‘Undie Party’ action but a limited budget. Desigual is a little known brand in the US, a market with very high competition that invests large amounts of dollars in advertising.

The solution

We personalize 100% the Powell Street station of SF Cable Car of, located a few meters from the store, with different messages introducing the Undie Party, and showing the items that could be purchased in the store. And we hired “pedicabs” to animate the pedestrian streets of San Francisco.

The results

As this video shows, the event was an absolute success of assistance and for one day we collapsed the streets of San Francisco with hundreds of people in their underwear.

Hicimos regresar a Boteman de sus vacaciones para salvar al mundo del aburrimiento

El reto

Después de un año de silencio, la empresa de juegos online Botemanía convocó un concurso para realizar una nueva campaña con el personaje que lanzó la marca en España… y lo ganamos.

La solución

Boteman volvió a las pantallas con una campaña en TV y formatos exteriores. Pero apostamos por sacar la web de casa, y centrar la comunicación en la app mobile que permite jugar en cualquier lugar.

The use of Virtual Reality and Street art multiplied by 50 the amount of visits to Catalan Tourism website

The challenge

In 2018, la Agéncia Catalana de Turisme de Catalunya had a great integrated campaign in NYC based on the Catalan legends, landscapes and traditions. IM+C won the pitch to manage the media strategy.

The solution

We gave visibility to the campaign using the creativity proposed by Aftershave thanks to a mix of conventional media and unconventional ones. Indeed, we used traditional media such as print and outdoor and ones not traditionally used such as Street Art, Augmented Reality app presentation in Central Park.

A campaign for Cola Cao Ivory Coast created, produced, recorded and bought from Barcelona

The challenge

Cola Cao asked us to develop a campaign for the launch of the product Cola Cao Complet in Ivory Coast. This campaign required us to create an extensive study in order to understand the local panorama of media, the Ivorian society behaviour and competition analysis in the market.

The solution

We developed a media plan that optimized the allocated Budget and we created a 10 seconds spots on Cola Cao Complet to be played alone or after the original 20 seconds Cola Cao’s spot. We used specific comic tone for this spot, relevant with the sense of humour of the children in the Ivory Coast.

The results

We had a campaign during the 1st 2019 quarter with the leader channel group in Ivory Coast: RTI. We planned 135 spots of 30 seconds (20 seconds Cola Cao + 10 seconds Cola Cao Complet) on a family / children target in order to maximize costs.

We promoted Catalan villages to families by recovering and collecting the Catalan Legends

The challenge

Once a year, La Generalitat de Catalunya organize a weekend promoting escapes for families with children. The goal is to communicate activities out of the city and that family could discover together the cultural diversity of Catalan region.

The solution

Upon the concept of “Leyendas en Familia”, we searched, selected and refreshed the legends of 26 Catalan towns, registered in the program “Hola Familia”. We created a mobile app using Augmented Reality for the children being able to experience the legends in their natural environment.

The results

For the first time, the Catalan towns’ city halls got involved in the Generalitat tourism campaign. They promoted their legends, creating their own personalized activity. During both campaign weekends, more than 3.000 families uploaded the app and played with the legends. It made the app the position 27 on the Appstore in the Family category, with an average score of 4.6 upon 5.